The global denim icon, Wrangler®, recently reaffirmed its commitment to sustainability by announcing new partnerships aimed at upcycling denim and reducing waste. The denim maker is collaborating with Beyond Retro, Accelerating Circularity, and the Texas Playboys Baseball Club to fuse style and sustainability.
Wrangler’s denim waste reduction efforts are not just about sustainability; they’re about practicality. Through its second installment of the Wrangler Reborn Collection and collaboration with Beyond Retro, Wrangler is repurposing old denim, eliminating the need for new materials and reducing waste in a tangible way.
Through its Accelerating Circularity partnership, Wrangler plans to develop and introduce a new 5-pocket jean style exclusively available at Walmart.com. The initiative diverts used textiles from landfills, catalyzing circular supply chains. Accelerating Circularity is a non-profit that focuses on textile-to-textile recycling initiatives.
Finally, by collaborating with the Texas Playboys Baseball Club, a sandlot baseball club based in Austin, Wrangler will create a unique shade structure from repurposed scrap denim and cardboard tubes, resulting in a shade solution for players and spectators. Wrangler partnered with the team last year to upcycle denim pieces and plans to continue working with the organization for a greener, more inclusive future for communities.
“At Wrangler, we have been committed to taking the reins on sustainability throughout our 77-year heritage, especially through our dedication to durability and longevity, as denim lovers can wear their Wranglers for years on end,” said Vivian Rivetti, Vice President of Global Design at Wrangler. “Working hand in hand with organizations like Beyond Retro, Accelerating Circularity and the Texas Playboys gives us the opportunity to showcase the potential of upcycling within the fashion industry. On Earth Day and every day, we are focused on creating a better future through meaningful partnerships and purposeful design practices.”
Learn more about Wrangler’s sustainability initiatives:
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