Rodney Strong: Sustainability Efforts Engage Consumers and Cultivate Emotional Loyalty
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Rodney Strong Vineyards was founded in 1959 when Rodney Strong chose Sonoma County in California as the ideal place to produce some of the best-known wines in the world. Three decades after its founding, Rodney Strong Vineyards’ management shifted to the Klein family, and today, their leadership continues the tradition of developing premium wines while prioritizing sustainability efforts.      Vineyard location is critical, and land is carefully selected. At present....

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