IHG Hotels & Resorts is partnering with Salesforce to enhance guest loyalty and meet evolving customer expectations. With its One Rewards program, IHG intends to drive guest loyalty through greater efficiency and higher levels of personalization at more than 6,000 hotels across 19 IHG brands.
Sixty-five percent of consumers say they will stay loyal to brands prioritizing personalized experiences. To meet these consumer needs, IHG is set to standardize its CRM infrastructure on the Einstein 1 Platform. This platform integrates....