Loyalty360 Reads: DoorDash Heightens Customer Experience for Beauty Consumers, Under Armour, Curry Brand Offer College Athlete NIL, and Mars’ Sustainability Moves

DoorDash Announces New Partnerships with Beauty Brands To Enhance Customer Experience 

San Francisco-based online food ordering and delivery platform DoorDash has announced new partnerships with Sally Beauty and M·A·C Cosmetics, as well as an expanded collaboration with Sephora, to cater to its beauty consumers. Customers of these beauty brands can receive deliveries in under an hour, with product selections ranging from makeup to hair, nails, and other beauty products. 

“We see consumers ordering from retail categories more than ever before and trying out new categories earlier in their DoorDash journey,” said Shanna Prevé, Vice President, Partnerships at DoorDash. “As consumers have higher demand and expectations for convenience and selection, we’re thrilled to connect merchant partners, like Sally Beauty and M·A·C, with people in new ways and unlock potential additional revenue. For consumers, we remain hyper-focused on providing unparalleled speed and service to meet their everyday needs, whether it’s the last-minute beauty essentials or the viral must-have new products.”  

Introductory promotions on the partnerships include free DoorDash delivery through May 31, 2024. Beginning in April, Sephora Beauty Insider members will receive exclusive access to the company’s bi-annual members-only sales events. Sally Beauty customers will also have DoorDash delivery access to more than 2,000 Sally stores across the United States, while all M·A·C stores in the U.S. will offer on-demand delivery of its beauty products. Since DoorDash launched its beauty on-demand platform nearly three years ago, the company has expanded its offerings to include more than 400K beauty care products. 

Watch as one of Sephora’s customers hails the partnership:
https://www.tiktok.com/@jhoodwins/video/7204658561081724202 

 

Under Armour and Curry Brand Sign Multi-Year Partnership with MiLaysia Fulwiley 

Under Armour has signed a multi-year name, image, and likeness (NIL) partnership with MiLaysia Fulwiley, a guard with the University of South Carolina, to promote the Curry Brand. She is the first collegiate athlete to sign with Curry Brand, and as part of the deal, Fulwiley will sport Curry Brand footwear on the basketball court during her college years at the University of South Carolina. Collaborations are also in the works for Fulwiley to work alongside the Curry Brand team to develop player-exclusive products that reflect her unique style and personality. 

“We are thrilled to have MiLaysia officially join the Curry Brand family. MiLaysia embodies the type of athlete with whom we love to partner: she is a highly motivated, talented and community-driven young athlete who works every day to compete at the highest level. As we continue to grow and diversify the Curry Brand, we are excited to partner with her and deepen our roots in the collegiate athlete community,” said Ryan Drew, General Manager of Curry Brand. 

Fulwiley’s journey with Curry Brand began before the official partnership, tracing back to when she played AAU basketball for Team Curry.  

“It feels incredible to be picked to represent Curry Brand,” said Fulwiley. “Knowing that I can be a role model for other young girls to come out here and do exactly what I did is amazing.” 

Learn more about the partnership here: https://about.underarmour.com/en/stories/2024/03/milaysia-fulwiley-signs-with-curry-brand.html 

 

Mars Partners with Ansys for Sustainable Packaging 

Mars, the manufacturer of candies like Milky Way® chocolate bars, Mars® bars, and Skittles®, as well as many Pet Care and Food Brands, announced a new collaboration with Ansys, an engineering software company. The partnership will focus on sustainability and innovation while making a giant leap in digital transformation within the packaging industry.  

“In the world we want tomorrow, no packaging becomes waste. This vision is at the heart of our multi-billion dollar Sustainable in a Generation plan and will only become a reality by taking unconstrained strides, leveraging breakthrough science, innovative thinking, and partnerships to push the boundaries of what’s possible,” said Qing Qi, Vice President R&D Global Innovation, Mars Snacking. 

“We continue to see the impact and potential of simulation and digital engineering in progressing sustainability initiatives throughout the world. Mars has successfully implemented the pervasive insights of Ansys simulation to optimize its design and packaging processes. Mars’ more sustainable approach to development sets a terrific example for other manufacturers to adopt new solutions that move us all toward a cleaner planet,” added Walt Hearn, Senior Vice President of Worldwide Sales and Customer Excellence at Ansys. 

One of the main focuses of the initiative is the utilization of multi-physics simulation to reduce the need for extensive physical testing during packaging development. Instead, with prototyping and virtual testing, Mars expects to slash its development time by up to 40%. The solution has already resulted in the reduction of nearly 246 tons of plastics purchased for testing purposes. The initiative moves Mars closer to its goal of utilizing 100% recyclable, reusable, or compostable packaging for Mars’ suite of products. 

Learn more about the sustainable packaging initiative through this Ansys YouTube video:
https://www.youtube.com/watch?v=VrVIK_y_kDg 

 

Read More on Trends, Updates, and Industry Leaders   

 

Original Article Links:  

DoorDash Increases Its On-Demand Beauty Selection with Sally Beauty and M·A·C Cosmetics 

MILAYSIA FULWILEY SIGNS WITH CURRY BRAND 

MARS POWERS PACKAGING PROGRESS WITH DIGITAL TRANSFORMATION 

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