Worldwide Study by Satmetrix® Shows Global Business Anti-Social in a Social Media Age

B2B desperately lags behind B2C in social media adoption with 75 percent not measuring social media. New worldwide research published today by Satmetrix®, the Net Promoter® software company, highlights that the majority of organizations of all sizes across B2C and B2B are blind to the opportunities and threats of social media. Highlights of the Satmetrix worldwide social media study include: Businesses are blind to the threats and opportunities of social media:     -Thirty nine percent have no....