It is becoming clear that there are profound differences between the generational segments of our culture. Millennials, Generation X, and baby boomers are currently the most widely discussed groups, and customer engagement marketers are desperate to understand the motivations and attitudes of each. In the enduring pursuit of customer loyalty, one thing is certain, which is that generational shifts are necessitating different approaches to customer engagement. Recently, CrowdTwist, a leading a provider of multichannel customer loyalty and....

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