The New York Times wants to provide personalized and relevant content to its loyal readers. Enhancing customer engagement is the key driving force behind the venerable newspaper’s plans to launch a new type of innovative mobile advertising this fall that will focus on key moments of a user’s day.
The ad solution, called Mobile Moments, will feature targeted short stories, called Screenplays, which will be created by T Brand Studio, The Times’s commercial content group. Available on The Times’s core smartphone apps....