JACKSONVILLE, Fla.—Winn-Dixie Stores, Inc. (NASDAQ:WINN) today announced it launched a     smartphone application that will help customers find their closest     Winn-Dixie, allow them to view the weekly circular and sales for that     specific store, and create and manage shopping lists that both sync with     computers and can be shared with other users. The easy-to-use app for     Apple’s iPhone and Android smart phones is available as a free download     through Apple Inc.’s iTunes, the Android Market or through links on     Winn-Dixie’s website at http://www.winndixie.com/Mobile/apps.

“Our customers are on-the-go more than ever and this new app will make     their busy lives easier,” said Mary Kellmanson, Winn-Dixie group vice     president of marketing. “Using the new app in the store, you can check     off items as you place them in your cart, so you’ll never miss an item     on your list. And you’ll always be organized - no more paper lists     stuffed in pockets or purses or left at home or in the car.”

According to the Wall     Street Journal, e-commerce experts expect use of shopping apps like     the one being introduced by Winn-Dixie to mushroom as more Americans     purchase smartphones. PC     Magazine reports that 29.7 percent of U.S. mobile phone users     already own a smartphone, the highest recorded figure to date. A recent study     by Accenture shows nearly half of conventional cell phone users plan     to buy a smartphone in the next 12 months. The Accenture study also     found:

  • 69 percent of smartphone users are aware of smartphone applications       from large retailers and 48 percent have downloaded at least one       application;
  • 90 percent of consumers who have downloaded an application from a       large retailer found it “very useful” or “useful;”
  • 56 percent believe smartphones will make the shopping experience more       enjoyable.

“Our goal is to help our clients engage with their customers where ever     they are in the digital space,” said MyWebGrocer CEO Rich Tarrant, CEO     of MyWebGrocer, which developed the app for Winn-Dixie. “The growing     popularity of the iPhone and Android phones shows that Winn-Dixie’s     mobile strategy for multiple platforms makes a lot of sense.”

About Winn-Dixie

Winn-Dixie Stores, Inc., is one of the nation’s largest food retailers.      Founded in 1925, the Company is headquartered in Jacksonville, Fla. The     Company currently operates 484 retail grocery locations, including 379     in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and     Mississippi. For more information, please visit www.winn-dixie.com.

About MyWebGrocer

MyWebGrocer drives digital connections between consumers, grocery     retailers, and Consumer Packaged Goods brands. MWG creates and manages     digital solutions for clients including websites, digital media, online     circulars, email marketing initiatives, mobile applications, social     media strategies, and customer acquisition programs. MyWebGrocer works     with more than 110 retailers nationally; representing more than 10,000     stores, and operates the largest grocery ad platform in the nation.

Winn-Dixie Stores, Inc.
Hunter Robinson, 904-783-5153 or     904-571-6052 (cell)
St.      John & Partners
Patrick McSweeney, 904-596-2085 or 904-923-4871     (cell)

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