For many brands, customer engagement ramps up during the summertime as they seek fun, innovative, and rewarding ways to build upon the excitement of the season. This year, Visa and Williams-Sonoma are joining forces to offer a promotional customer engagement initiative called “Time to Savor Summer,” which features a series of innovative and “shoppable” videos.
By integrating a new YouTube technology, “Time to Savor Summer” will allow consumers to make purchases by clicking directly on a video as it plays....