In the social space so many brands are focused on building ‘likes’, ‘mentions’ or ‘retweets’ that they are missing out on the true potential of social media. Rather than treating social networks as another part of the marketing scheme, used to drive traffic or sales, some experts believe social is better utilized to drive actual conversation and build a loyal customer base.
One platform which helps brands build social loyalty is Badgeville, which uses social gaming techniques to drive behaviors....