If you haven’t heard of Elon Musk yet, there’s a chance you have a rock for a roof.
The modern-day DaVinci is by some standard more than a Renaissance man, because actual Renaissance men never sent things into space. Musk’s reputation as an unparalleled innovator has earned his auto enterprise Tesla Motors a wildly loyal following. According to last year’s annual Consumer Report survey, Tesla drivers gave the Model S an outstanding 99 out of 100 – the highest owner-satisfaction score in years for any automobile.
Tesla’s EV cars aim to intentionally ram the internal combustion automotive sector, and give roads around the world a more environmentally benign presence. The generally perceived altruistic nature of the company, combined with all the excitement of a blossoming automobile and technology company, has attracted loyal customers to the roadside begging to hitch a ride.
But Tesla’s customers are more than just loyal – most are outright advocates. Large hordes have been known to travel to state capitols to protest legal action taken by dealer associations against the EV entity, and often congregate at meet-ups and social events for fellow Tesla enthusiasts.
The secret to Tesla garnering loyal drivers isn’t just the company’s tech ingenuity; Tesla drivers perceive they are part of a greater movement to ultimately solve the planet’s energy crisis. This sense of pride builds a tremendous emotional connection within the consumer, and changes the experience of driving a car into a call to action that is measurable in miles.