Marketers in the CPG vertical are always looking for new markets with which to engage, acquire, and win loyalty. One market, however, may not be receiving the attention its value warrants, and may be the key to reaching a demographic that represents 74% of American adults. That demographic is parents, and the untapped market? Their children, who make up a large percentage of the household’s grocery bill.
The report, “Kids Food and Beverage Market in the U.S., 8th Edition,” explores the effect of children on the buying....