That is the question Mood Media attempted to answer in its study titled, “The State of Brick and Mortar: 2017.”
There are all kinds of ways for loyalty marketers to enhance customer engagement, the overall customer experience, and, ultimately, brand advocacy. And for many people, the right music can make all the difference in the world when it comes to what constitutes a great customer experience.
Mood Media conducted a quantitative study that surveyed more than 11,000 consumers in nine countries across the globe to better....