More than 50% of marketers that took part in a Forrester Research study saw their loyalty budgets rise during the past two years, while only 10% saw a reduction in budget. This reflects the increase of loyalty programs attracting frequent buyers for everything from food to clothing to entertainment.
According to the Forrester study, “The State of Loyalty Programs 2013,” the top three business objectives for customer loyalty programs are customer retention (70%); customer engagement (64%); and revenue (34%). Only 14....