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Since 1996, HTK has helped companies connect with their customers in a smarter and more personalized way, to grow profits and increase customer retention, focusing on engagement other than through a run-of-the-mill loyalty program, with an eye toward creating stronger customer relationships.
Loyalty360 discussed the topic with HTK CEO Marlon Bowser.
Can you talk about real-time engagement and what you believe the keys are to it?
Bowser: Real-time engagement means connecting with a customer in a way that’s relevant....
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