Since 1996, HTK has helped companies connect with their customers in a smarter and more personalized way, to grow profits and increase customer retention, focusing on engagement other than through a run-of-the-mill loyalty program, with an eye toward creating stronger customer relationships.   Loyalty360 discussed the topic with HTK CEO Marlon Bowser.   Can you talk about real-time engagement and what you believe the keys are to it? Bowser: Real-time engagement means connecting with a customer in a way that’s relevant....

Recent Content

ad