WHITE PLAINS, N.Y., Aug 05, 2010—As Part of Partnership, Starwood Preferred Guest(R) Gives Members a Chance to Win Tickets to the US Open Men’s Singles Semi-Finals and Launches Exclusive Moments Opportunities

Starwood Hotels & Resorts Worldwide, Inc. today announced     that Westin Hotels is the official hotel sponsor for the 2010 US Open     Tennis Championships, which kicks off on August 30th at the     USTA Billie Jean King National Tennis Center in Flushing, NY. Westin is     the only hotel brand to sponsor the US Open and US Open Live, where fans     can watch live streaming of matches in progress on usopen.org. During     the Championships fans can also take advantage of great rates and     special packages available at The Westin New York at Times Square and     The Westin Jersey City Newport.

“Westin is committed to promoting wellness and an active lifestyle, and     through our relationship with the US Open we are able to do so in a     meaningful way that will resonate with Westin loyalists, while     introducing even more travelers to our brand,” said Brian Povinelli,      Vice President Brand Management, North America, for Westin Hotels &      Resorts. “We are also proud to support direct access to this premier     tennis event via live streaming, which will enable a global audience to     enjoy front-row seats while on the road through their computers and     mobile devices.”

Starwood’s award winning hotel loyalty program, Starwood Preferred     Guest, gives members even more access to the US Open, offering a variety     of US Open exclusives. Members who register at spgpromos.com/USOpenSuiteSweeps,      will automatically be entered to win a pair of tickets to see the Men’s     singles Semifinals in the SPG luxury suite for every 2 nights they stay     at properties in the SPG program between August 1 and August 22.

SPG members can also bid Starpoints(R) for a chance to participate in a     tennis clinic with pro James Blake during Finals Weekend, a visit to the     broadcast booth during a US Open match, and behind-the-scenes tours of     Arthur Ashe Stadium—all including a pair of tickets to the SPG suite.      Members can log onto SPG.com/moments     to find out more about these exciting auction opportunities, plus a     whole lot more.

Building on the popularity of the “On Serve with SPG” program, which     sold out in hours, today SPG announces a new opportunity for members to     attend the US Open. Members are invited to redeem 15,000 Starpoints for     a pair of tickets including access to the SPG VIP hospitality reception     on August 31.

“We are delighted to offer our members so many extraordinary ways to     enjoy the US Open through SPG Moments,” said Mark Vondrasek, Senior Vice     President, Distribution, Loyalty and Partnerships, Starwood Hotels &      Resorts Worldwide, Inc. “As the industry’s most innovative loyalty     program, SPG strives to help members connect with their passions in the     company of friends and family. Our partnership with the US Open offers     many meaningful opportunities to do so.”

About Starwood Preferred Guest

The SPG program’s breakthrough policy of No Blackout Dates at the     world’s most sought after collection of hotels, reinvented the     hospitality loyalty program when it launched in 1999. By creating a     program centered on its members, SPG has developed the most passionate     and knowledgeable membership base in the hotel loyalty space. Through     its use of new technologies and innovative channels such as SPG.com,      SPG.com/stayconnected, SPG.com/flights, thelobby.com and others, SPG     continues to innovate and lead the industry. By offering No Blackouts on     standard rooms at 940 participating properties, No Blackouts on hundreds     of airlines, and once in a lifetime experiences available through SPG     Moments at spg.com/moments, the program has proven to be a big draw for     the world’s most frequent travelers, and a significant competitive     advantage for Starwood. For more information about Starwood Preferred     Guest please visit SPG.com or call (877)—STARWOOD.

About Westin Hotels & Resorts

Westin Hotels & Resorts makes the healthiest choices irresistibly     appealing, so guests leave feeling better than when they arrived.  With     over 170 hotels and resorts in over 36 countries and territories,  Westin     is owned by Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels is     one of the leading hotel and leisure companies in the world with 1000     properties in nearly 100 countries and territories with 145,000     employees at its owned and managed properties. Starwood Hotels is a       fully integrated owner, operator and franchisor of hotels, resorts and     residences with the following internationally renowned brands: St.      Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Meridien(R), Sheraton(R),      Four Points(R) by Sheraton, and the recently launched Aloft(R),  and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership,  Inc.,      one of the premier developers and operators of high quality vacation     interval ownership resorts. For more information, please visit www.starwoodhotels.com.

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