Western Union Wins Two Prepaid Card Industry Awards

Company Recognized as ‘Best Network Branded Gift Program’ and     ‘Outstanding New Entrant’ at 2010 Prepaid Expo

ENGLEWOOD, Colo.—The Western Union Company (NYSE:WU), a leader in the money-transfer     segment of global payments, was awarded two prestigious prepaid awards     for its new prepaid programs. Western Union’s Gift and Greeting Card     service was selected as a winner in the Best Network Branded Gift     Program and The Western Union MoneyWise™ Visa® Prepaid Card was awarded     “Outstanding New Entrant” in the Best General Purpose Reloadable Card     Program category. The two awards were presented at the 2010 Prepaid Expo     during the PayBefore Awards ceremony hosted in Las Vegas.

Considered the most prestigious in the prepaid stored-value card     industry, the PayBefore Awards, now in their fourth year, are presented     annually by Prepaid Media.

Western Union’s prepaid go-to-market strategy and suite of prepaid     services in the United States include the Western Union^® MoneyWise™ Visa^® and Western Union Gold Card     Visa^® Prepaid Reloadable Cards, the Western     Union Gift Card and Greeting Card*, and the Western Union GoCash^SM service. Western Union’s prepaid services complement the Western     Union consumer experience, providing consumers convenience and     ease-of-use in managing their day-to-day personal finances.

“As prepaid cards and services continue to gain momentum with consumers,      particularly in today’s economy, Western Union sees its prepaid services     platform as an opportunity to strengthen both its relationship and value     proposition with consumers,” said Greg Schneider, senior vice president     of marketing information management, loyalty and global cards, Western     Union. “We are honored to receive this industry recognition.”

The Western Union^® MoneyWise™ and Gold Card Visa^® Prepaid Cards

The Western Union^® MoneyWise™ and Gold Card Visa prepaid     cards provide consumers with the convenience of a reloadable prepaid     card without many of the fees, such as monthly maintenance, purchase     transaction and customer-service fees.

The Western Union^® MoneyWise™ and Gold Card Visa prepaid     cards incorporate all the benefits of a reloadable Visa prepaid card and     offer consumers increased convenience and ease of use, including adding     money in four convenient ways:

Benefits:

• The ability to use the cards anywhere Visa debit cards are accepted       including online and at ATMs¹
• The cards are protected by Visa’s zero-liability policy
• No credit check or bank account required to sign up for either card
• The ability to manage card accounts both online and over the phone

Adding Money:

• Reload money in-person at any of the over 46,000 participating Western       Union Agent locations in the U.S.
• Add funds online using a bank account
• Use direct deposit through an employer
• Load a Western Union Money Transfer^® transaction directly       to the cards

The Western Union Gold Card, the company’s consumer loyalty program with     8 million members in the U.S. alone, has been enhanced with the     convenience of a reloadable Visa® prepaid card.

The Western Union^® Gold Card Visa^® Prepaid Card Benefits

• The card combines both rewards and a Visa reloadable Prepaid Card
• Consumers save time and can earn valuable rewards sending qualifying       Western Union Money Transfer® and Quick Collect® transactions
• Western Union Gold Card members do not need to fill out money-transfer       forms when sending qualifying money transfers
• Gold Card member information is easily retrieved expediting       transactions
• Members earn rewards with qualifying transfers
• The Western Union Gold Card also serves as a calling card, allowing       the user to recharge phone time²

Consumers can sign up for either program by simply visiting www.westernunion.com.

The Western Union Gift Card

Western Union launched last November a Visa^® prepaid gift     card and greeting card offering, providing consumers in the U.S. new     ways to send the gift of money anytime of the year. Consumers can     quickly and conveniently send the new Gift and Greeting Card to loved     ones by simply visiting www.westernunion.com or www.wugift.com.

1. Pick from nearly 50 different greeting card designs covering multiple     occasions, from birthdays, anniversaries and seasonal holidays to     weddings, graduations and other milestones.

2. Simply add a personal message which will be printed in the greeting     card.

3. Select the amount to load onto the Western Union Visa Gift Card, up     to $100.

4. Choose from three shipping options including FedEx overnight, second     day delivery services and regular first class mail.

5. The personalized greeting card along with the Western Union Visa Gift     Card is delivered directly to the recipient.

As part of its new prepaid gift card offerings, Western Union also     unveiled the Western Union^® Wyclef Jean Visa^® prepaid gift card featuring the artist’s name and image. The card,      available online at www.westernunion.com/wyclef,      gives fans the opportunity to show their affinity for Wyclef Jean.

Western Union^® GoCash^SM Service

Western Union^® GoCash^SM is a new prepaid     money-transfer service that can be purchased in-lane at select     retailers, similar to gift cards. Consumers can choose amounts of $50,      $100 or $200 for either domestic or international money transfers for a     flat fee per denomination. Once purchased, senders call Western Union or     go online to westernunion.com at their convenience to complete the     transaction by providing information about themselves and their     receivers. Both retailers and consumers benefit from the speed and     convenience offered by the GoCash service.

* Cards issued by MetaBank™ pursuant to a license from Visa U.S.A.      INC. MetaBank; Member FDIC. A $2.50 per month servicing fee     applies after 12 consecutive months of non-use.

¹ ATM Cash Withdrawal Fee of $1.00, plus applicable     ATM operator fees apply.

² Phone service provided by a third-party     telecommunications provider and not Western Union. For customer     service and current rate information call 1-888-520-7924. Calls     are billed in one-minute increments and are rounded up to the nearest     penny. Phone time rewards expire 90 days after award date. Prepaid     minutes expire 365 days after latest recharge.

CALLS INITIATED FROM A PAY PHONE ARE SUBJECT TO A SURCHARGE OF 90¢. As of January 1, 2010, the maximum charge per minute for calls within     the continental U.S. is 3.9¢. International rates differ     according to destination; calls to cellular phones will be billed at     higher rates. Rates are subject to applicable taxes and may     change without notice. Calls to 700, 900 or certain toll-free     numbers or operator-assisted calls may be blocked or charged at a higher     rate.

About Western Union

The Western Union Company (NYSE: WU) is a leader in global payment     services. Together with its Vigo, Orlandi Valuta, Pago Facil and Custom     House branded payment services, Western Union provides consumers and     businesses with fast, reliable and convenient ways to send and receive     money around the world, as well as send payments and purchase money     orders. The Western Union, Vigo and Orlandi Valuta branded services are     offered through a combined network of more than 410,000 agent locations     in 200 countries and territories. In 2009, The Western Union Company     completed 196 million consumer-to-consumer transactions worldwide,      moving $71 billion of principal between consumers, and 415 million     business payments. For more information, visit www.westernunion.com.

Western Union
Melissa Sachs, 720-332-4489
[email protected]