This week Wells Fargo & Company announced its ‘Steps to Better Banking’ initiative, which makes the customer experience of opening an account easier for the millions of consumers who choose a banking relationship with Wells Fargo.
Wells Fargo serves more than 22 million Retail Bank households, and through May of this year, household growth was the strongest in four years, and primary consumer checking customers increased 5.6 percent year-over-year.
Most recently, a new customized welcome email was introduced that is sent....