Officials for the Washington Redskins wanted to reward their most loyal customers and show them how much they mean to the organization. Not unlike the following professional sports teams: San Francisco 49ers, Miami Dolphins, Buffalo Sabres, San Diego Padres, and Sporting Kansas City, the Redskins have launched a new loyalty program called Redskins Rewards.
Tony Wyllie, Senior Vice President of the Washington Redskins, explained to Loyalty360 the genesis of the franchise’s new loyalty program.
“Redskins Rewards was born out of....