Loyalty programs can be significantly impactful on customers and beneficial to brands. The sophistication of some loyalty programs can create even stronger relationships between customers and brands.
But, how do you know when your loyalty program hasn’t created a true point of differentiation and falls into the “me too” category?
Loyalty360 talked to Jon Siegal, VP/GM for Stellar Loyalty, about this intriguing topic.
What are the warning signs that my loyalty program is “me too” or....