The highly successful Walgreens Balance Rewards loyalty program launched in September 2012 now has more than 85 million members, according to Adam Holyk, Group Vice-President, Customer Loyalty and Insights at Walgreens. Store associates across the country have played a significant role in the program’s success.
“A good portion of the credit is tied back to our 240,000 team members in stores and their ability to embrace the program and communicate the value and engage the customers,” Holyk told Loyalty 360.
What’s....