Walgreens began testing a general loyalty program recently just as primary channel competitors CVS/pharmacy and Rite Aid were launching new programs of their own.
Named “Walgreens Rewards” and open to all consumers 13 and older, the program delivers 10 points for every dollar spent on eligible upfront purchases, 100 points for every eligible prescription filled (or 300 points for prescriptions of at least 84-day supplies), and additional “Bonus Point Promotions.”
Consumers register for the program in stores or....