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HERNDON, Va.—Vovici, the leading provider of enterprise feedback management solutions, today announced that the Arthritis Foundation, has selected Vovici to engage and better serve the 50 million adults and nearly 300,000 children living with arthritis in the United States.
The Arthritis Foundation is the largest private, not-for-profit contributor to arthritis research in the world, funding more than $400 million in research grants since 1948. The Foundation funds life-changing research that has restored mobility in patients for more than six decades; fights for health care policies that improve the lives of the millions who live with arthritis; and partners with families to provide empowering programs and information.
“While we do use outside market research firms for ad hoc large-scale consumer research, we were also looking for a vehicle that would allow us to talk directly to our constituents quickly, efficiently, cost-effectively and on an ongoing basis,” stated Emily L. Creek, Arthritis Foundation senior director of consumer health marketing and strategy. “Vovici’s panel management capabilities, makes it easy to create and segment an online panel of constituents with various forms of arthritis, allowing us to gain targeted and relevant feedback.”
Vovici’s Panel Profile Builder is a respondent knowledge-base that grows richer with every survey or interaction. It can be used to segment clients when targeting them for surveys. Vovici’s Panel Profile Builder also allows an organization to control how frequently clients are contacted, and to avoid over-surveying. New information can be added so Vovici’s Panel Profile Builder gets smarter over time.
“And if you add Vovici Social to the mix, Vovici’s new integration with Facebook, we can take our research efforts to a new level,” says Creek. “We can now recruit and connect with panel members from the more than 21,000 fans who already frequent us directly through Facebook.”
Vovici helps companies create a shared voice that deepens the emotional connection with key audiences and tap into creativity, insight and sentiment. Vovici provides a wealth of tools to construct vibrant, healthy communities that synchronize feedback efforts in a way that augments engagement and business agility.
“Members, employees and partners are playing an ever-expanding role in every organization’s message and brand,” states Dave Capuano, vice president of marketing for Vovici. “Vovici is delighted to help The Arthritis Foundation engage in these conversations and seamlessly infuse the results into their vision and strategy.”
Vovici is the leading provider of enterprise feedback management solutions. Powerful, scalable and easy to use, Vovici’s solutions help companies engage customers, employees and partners to increase loyalty, facilitate innovation, and influence critical business decisions. More than a thousand organizations worldwide, including more than half of the Fortune 500, rely on Vovici to turn information into action. Visit www.vovici.com for more information.
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