Car maker Volkswagen is to place more emphasis on engaging with customers and partners via social media.
The company’s UK CIO Nick Gaines exclusively told Computing that his most pressing challenge is building responsiveness to Volkswagen’s customer base.
“The automotive industry is traditionally slow at implementing change and the market is fragile at the moment. We’re in a recession, and it has really hit our competitors,” said Gaines.
“Therefore it is imperative that we become very dynamic, so our....