Vodafone is joining the mobile payments market with its own wallet service, that will launch across its European footprint. The service already went live in Spain, with Germany following in mid-December, and the Netherlands, UK and Italy in spring 2014.
Aside from allowing users to pay for goods with nothing but their phone, the Vodafone Wallet will also be able to hold travel cards, loyalty cards, gift cards and vouchers; and eventually replace all plastic cards in a customer’s wallet or purse. Or at least, that’s what the Big....