KIRKLAND, Wash.—(BUSINESS WIRE)—Hipcricket, the one-stop mobile marketing and advertising company owned by Augme Technologies (OTCBB: AUGT), today announced that the Virginia Lottery has selected its platform as part of a multichannel mobile marketing initiative. The Virginia Lottery is working to provide its players with a number of choices for interacting with the organization, including QR (Quick Response) codes, Multimedia Messaging Service (MMS) and an opt-in mobile alert program to drive consumer engagement.
Hipcricket is....