Lynn Gore, who previously was the Vice President of Marketing at Plow & Hearth, has been with Virginia Gift Brands for nearly seven months as its Vice President of Sales and Marketing.
Gore manages the retail, ecommerce, gift channel sales, new product development, and marketing departments. She sat down with Loyalty360 to discuss her new position and Virginia Gift Brands.
How do you define loyalty, what does it mean to your organization, and how has it changed in recent years?
Loyal customers are those who continue to purchase our....