Doug Carrillo, Vice President of Sales & Marketing for Virgin Hotels, is very excited about the company’s new loyalty program called “The Know,” which tracks customer preferences prior to their arrival.
Carrillo brought Loyalty360 into The Know, discussing the goals and execution of its new loyalty program.
What factors prompted the launch of The Know loyalty program?
The Virgin Hotels promise is to make guests feel as if our hotels are their place in the city, so we knew we had to build a program....