Alexandria, VA (PRWEB) June 16, 2011—Affluent consumers have always been an attractive market segment—only 22% of the U.S. population can be classified as affluent, yet this market accounts for 52% of all household spending*. However, marketing to the affluent customer requires an in-depth familiarity with this unique market segment—who they are, what they value, how they behave—in order to provide a compelling customer experience that differentiates itself from the competition… Read the full release.