Today, brands seek to gain a deeper bond with their customer base, but the task can be overwhelming with so many competing brands.
Loyalty360 CEO, Mark Johnson, spoke with founder and CEO of Vesta, Susan Frech, about how communities can strengthen the bond between customer and brand, and the organic growth of consumer advocacy from those relationships.
The Most Valuable Tool a Marketer Has is its Consumer
When the customer advocates for a brand, more customers listen. It’s that simple. But how can brands get....