12/27/10— Vesdia Corporation, the leading provider of multi-channel merchant networks and shopping incentive services, responds to last week’s Federal Reserve proposal to limit the amount of money that stores and other merchants are charged each time a customer pays for a transaction with a debit card by reminding banks of the value a merchant-funded rewards network brings to the table. A rewards network can help card issuers recapture the expected lost revenue while providing value-added services to their....