Pioneering Vision, Expert Management Team and Industry Experience Propel 116% Compound Annual Growth Rate; Consumers Have Earned Over $100 Million in Rewards

ATLANTA – Sept. 15, 2010 – Vesdia Corporation, the leading provider of multi-channel merchant networks and shopping incentive services, celebrates its 10th anniversary.  The company has experienced an impressive 116% compound annual growth rate (CAGR) and has helped consumers earn more than $100 million worth of rewards since its inception.  This is an example of the American small business success story where innovation drives success and job creation in times of prosperity as well as in times of economic uncertainty.

“We are always seeking ways to deliver extra value to Upromise members.  Vesdia has delivered this value through its network of in-store merchant partners allowing our members to shop and earn additional rewards in the Upromise program.  Vesdia has grown substantially throughout the past ten years and we look forward to growing together even more in the future,” says David Coppins, president and co-founder of Upromise.

Since the company’s beginning in 2000 as BabyMint, Peter Davis, founder and president of Vesdia, recognized that consumers would respond favorably to merchant incentives that contributed to their favorite causes, life goals or reward programs. The company rapidly expanded by simultaneously  directing new customers to the merchants in its growing network and by acquiring leading financial institution, travel and hospitality clients with the goal of increasing customer loyalty, keeping program payment cards top of wallet and influencing shopping decisions. All Vesdia clients are now utilizing the patent-protected technology and unique merchant relationships that made BabyMint a success. These groundbreaking programs generated dramatic increases in loyalty and revenue while helping consumers accelerate their reward earnings. Davis has built the business into a powerhouse in the industry and ultimately created the largest merchant network as measured by the value of rewards delivered to participating consumers.

The Vesdia Differentiators:

Central to Vesdia’s current and future success are the company’s key differentiators, including:

  • The strongest merchant network in the industry that allows all program members to earn consistent and meaningful rewards at participating merchants without having to “jump through hoops” to qualify.
  • Engaging, user-friendly and feature rich online shopping mall that leverages its partnerships with retailers to deliver targeted offers that encourage members to earn additional rewards.
  • Its portfolio of highly visible clients, including: American Airlines, Citizens Bank, SunTrust Bank and Upromise.
  • An in-store merchant network made up of leading brands that consistently reward consumers for their business, including: AMC Theatres, CVS, Golfsmith, Hard Rock Café, Jos. A. Bank, Lowe’s, and Sunglass Hut.
  • With a management team composed of knowledgeable industry veterans combined with a skilled and growing team of nearly 100 employees, the company reaches and engages consumers nationwide.

Merchants have been exceptionally loyal to Vesdia and growth has been symbiotic as the company consistently delivers new customers and enhances sales from existing shoppers. “We initially chose to partner with Vesdia because of its leadership in the partnership marketing space and best-in-class solutions. We continue to work with Vesdia because of the positive results it drives and the company’s dedication to help us differentiate our brand among competitors,” says Michelle Killi, marketing manager of Lowe’s. “This has truly been a relationship based on our goals from day one and we look forward to celebrating more milestones with Vesdia.”

“It is very satisfying to me knowing we have been able to time and again increase consumer’s loyalty to our clients during the past ten years,” says Peter Davis. “We look forward to delivering greater value throughout the next decade.”
About Vesdia Corporation
Celebrating our 10th anniversary, Vesdia has consistently delivered incremental business to the in-store and online merchants in our network and incremental customer loyalty to the programs we serve. Today, as the single largest provider of partnership marketing and merchant funded rewards, Vesdia supports financial institutions, airlines, affinity groups and retailers enabling customers to earn more meaningful rewards faster. For more information, visit <> .  

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