Customer experience is viewed as the great differentiator among loyalty marketers. Consequently, Verint Systems Inc. and research and advisory firm Forrester recently partnered to provide a holistic approach to customer experience measurement and management. The partnership combines Forrester’s Customer Experience Index (CX Index™) methodology, benchmark data, and engagement program with Verint Enterprise Feedback Management™ (EFM) to create a single source for organizations to collect, analyze, and....

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