In a surprising result, satisfaction among vehicle owners who use run-flat or low rolling resistant tires is declining, according to the J.D. Power and Associates 2013 U.S. Original Equipment Tire Customer Satisfaction Study.
Both types of tires potentially improve fuel efficiency, but both are falling short of customer expectations in terms of satisfaction.
Brent Gruber, director, global automotive division at J.D. Power and Associates, told Loyalty 360 that the largest takeaway from the study for his company was consumer sentiment....