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Baesman, a customer loyalty technology firm and agency dedicated to helping brands create relevant and personal connections with their customers, recently published an e-book titled Customer Acquisition 101: How to Use Customer Analytics to Earn New Customers. The book is aimed to educate brands on how best to leverage their data to deliver hyper-personalized communications that will engage end-users and drive brand loyalty.
Mark Johnson, Loyalty360 CEO, spoke with Cassie Preston, Director of Client Services, CRM and Loyalty, for Baesman, about how brands can collect and analyze data to understand their customer, drive engagement and boost customer loyalty.
With the degradation of the cookie and increased customer privacy regulations, brands today must learn how to leverage the data they have to create an experience that customers connect with, and more importantly, drives brand loyalty. Baesman is a unique partner in the industry that provides end-to-end customer engagement support for brands. The company provides support throughout the entire process, from loyalty and CRM strategy fueled by data and analytics, to loyalty management and campaign execution.
Ultimately, the company focuses on managing the one-to-one personal connection between brands and their customers, and the new e-book can help other businesses do just that.
Guide to Customer Analytics
Customer Acquisition 101: How to Use Customer Analytics to Earn New Customers, works as a guide for any business that needs assistance with knowing how to collect customer data and how to use it to build powerful consumer relationships. The e-book references steps brands can take to make informed marketing decisions, especially in today’s turbulent economic landscape. One of the most essential pieces for marketing efforts is learning how to use customer data.
The new publication focuses on the cleanliness of customer data, and the importance of organizing that data for the greatest benefit. Readers will learn how to manipulate and leverage data to fully understand who their customer is and what drives the customer’s buying decisions.
Employing data-driven marketing strategies is key to supporting brands’ customer loyalty efforts, but knowing how to translate that data to best serve the company is a challenge. According to Preston, “At the end of the day, two-thirds of retailers have their data sitting in fifty different places.”
Baesman encourages brands to find the data and learn how it can give a full view of the customer: demographics, buying habits, and behavior. Once a brand can capture and understand that data, it can harness it to drive customer behavior.
Cleaning Data for Best Results
Brands may be collecting customer data from multiple sources and different formats, including zero, first, and third party, and the challenge is consolidating that data to form a cohesive loyalty strategy and drive actionability.
At Baesman, they ask their brand partners:
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