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Loyalty 360 had the opportunity to hear from Mister Car Wash’s Marketing Director, Sarah Mendez. Below, Sarah shares insights on the value of customer data and her take on the latest industry trends.
L360: What new data collection trends or technologies in the consumer marketplace are you most excited about?
Mendez: I’m really geeked on the social aspect of it all. When you can engage with customers in such a way that gets them excited to provide psycho or demographic data on themselves electively....
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