Jennifer Johnson was recently named vice president of loyalty marketing at Foxwoods Resort Casino (CT), which is the largest resort casino in North America.
Loyalty360 talked to Johnson about her goals connected to customer engagement and customer loyalty, among other topics.
What are your main goals as VP of Loyalty Marketing at Foxwoods from a customer engagement/customer loyalty perspective?
Johnson: At Foxwoods Resort Casino, my goal is to deeply understand what our guests truly want and meet them where they are. My team strives....