When it comes to innovation, this year Urban Airship became the first mobile wallet provider to offer single-tap loyalty rewards with Apple Pay.
Mobile wallet contains the ability to store non-payment content to help drive customer engagement (sales, coupons, offers, loyalty cards, passes, etc.) What’s more, mobile wallets create new opportunities: Loyalty cards, digital coupons, sale offers, event tickets, gift cards, ID cards, boarding passes, and reminders.
Loyalty360 caught up with Judy Chan, director of product marketing....