Although only 3% of retailers currently can identify specific customers when they walk in the store, that figure is projected to rise to 75% within five years, according to the inaugural Boston Retail Partners’ 2014 CRM/Unified Commerce Benchmark Survey.
Unified Commerce is the evolution of both multichannel and omni-channel retailing that provides a seamless experience in the store, on the Web, or anywhere customers choose to shop.
The key Unified Commerce initiatives, such as enhancing customer engagement, collecting and analyzing....