During his fourth-quarter financial results conference call on Jan. 21, 2015, UnitedHealth Group CEO Stephen Hemsley touted his company’s customer engagement and customer relationship methods as they relate to Medicaid enrollment.
Hemsley said UnitedHealth Group’s footprint in the Medicaid market continues to grow, now reaching states where nearly 60% of the Medicaid community resides.
Hemsley said that the Medicaid market was first created by and aligned for society's desire to expand care for the uninsured. “We have tuned our medical management and consumer engagement techniques to address the needs and experiences of these consumers by leveraging the in-market personal-care approach we use today with dedicated on-the-ground resources embedded within the communities we serve," Hemsley said, according to Seeking Alpha.
“We combine a strong benefit value with deep trusting relationships serving the states and the people who rely on these programs and benefits," said Hemsley, who added that organic growth of more than 2 million people over the past five years in Medicaid, including an exceptional 1 million new members in 2014, reflects a “decade of strategic and operational decisions that have prepared us well to serve this ever-expanding population in the states that entrust us to administer these programs.”