United Airlines this week launched its MileagePlus Digital Media Store, providing members of its MileagePlus frequent flier program the opportunity to use miles for music tracks, albums and movies as well as hotel stays, car rentals, “once-in-a-lifetime experiences” and merchandise.
United has more than 70 million total members in the program, 15 million of which are considered active members, said Krishnan Saranathan, managing director of United MileagePlus. “There was a strong demand from our members to be able....