From listening to its customers, United Airlines will change its frequent-flier loyalty program and award miles based on ticket price rather than distance flown. The major shift in the loyalty program will take effect on March 1, 2015.
United Airlines Public Relations Manager Karen May told Loyalty360 that the decision to change the loyalty program model was made after listening to customers.
“We’ve been hearing from our members that they want to be recognized for their spending at United,” May said. “From....