For outdoor sporting goods and apparel merchant Moosejaw, one of the things it’s known for is its unique messaging, interactive and energetic marketing, not taking itself too seriously, and making customers laugh.
“Love the Madness” is the company tagline and an appropriate one because it’s embedded in Moosejaw’s culture. The company’s philosophy is that to create a brand that people will passionately love (and promote), you have to be willing to have some people passionately hate it too. ....