Understanding what motivates different age demographics is crucial for marketers as they seek to create and retain customer loyalty, according to a new study released by Vision Critical.
The study, which is titled, “Keeping Customers Happy: A Tactical Report,” examined evolving customer journeys of U.S. adults.
Interestingly, the report shows that millennials have dramatically different customer preferences and expectations than older customers; 72% of Americans will stop buying from a brand after three bad service experiences....