Chris Yanko, director of marketing and sales support for Xeikon, talked to Loyalty360 about several topics connected to customer loyalty, including the biggest challenges brands face today.
What are the biggest opportunities/challenges for brands and marketers today?
Yanko: Understand the goal of each loyalty program and especially its targeted customers. It’s better to have valuable loyal customers in your loyalty program than to just have a lot of members in your loyalty program. Create engagement opportunities that will reveal....