Editor’s Note - This story was originally published in December, and is part of Loyalty360’s “Best of 2016.” We wish you and your family a happy holidays, and will return to our regular content schedule in 2017! Ulta Beauty has firmly established itself as a premier beauty destination, and it is on a self-proclaimed quest to “Bring the fun of beauty to all.” Delighting its guests is at the heart of what Ulta Beauty does and who it is. The company focuses on the customer in every step, from rolling....

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