Different marketers have different priorities when it comes to customer engagement, customer experience, and customer loyalty. For ULTA Beauty CEO Mary Dillon, the company developed a long-term strategic framework last fall to guide its path to deliver market share gains and long-term sales and earnings growth. “The first imperative is to acquire new guests and deepen loyalty with existing guests,” Dillon said during the company’s first-quarter earnings conference call on May 28, according to Seeking Alpha. At the end....

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