It may often be called the most wonderful time of the year, but for many shoppers the holidays can be more akin to a nightmare and many factors can contribute to a dreaded customer experience. It would seem that this, then, would present an ideal opportunity for brands and retailers to gain a competitive edge by offering a customer experience that mitigates some of the common holiday shopping frustrations, both in store and online.
For this holiday season, however, this does not yet appear to be the case.
In fact, the 2015 Eptica Retail....