Company officials at Twitter surely know something about brand loyalty. Consider that in 2014 total engagement for brands soared 105% year-over-year in the fourth quarter, according to Simply Measured’s Q4 2014 Twitter Benchmark Report.
The report analyzed top brands and their activity, audience growth, and engagement rate on Twitter. This massive uptick in customer engagement and brand loyalty signals increased sophistication from brands when targeting customers, as well as a general increased comfort level for Twitter users....