TSYS and Truaxis, a MasterCard company, are partnering to make transaction- and behavior-specific marketing offers to payment card issuers that will incorporate loyalty, incentives, cardholder spending patterns and cardholder behavior.
TSYS is already working with several financial institutions on the program, dubbed Partnership Marketing, while Truaxis has a growing merchant network.
A recent Aite Group study found that 45 percent of consumers are interested in receiving daily deal offers from their primary financial institution....